1. SEREVA
Beauty, fashion and boutique brand names
Atelier Noir
A high-contrast serif with pointed wedge serifs. Short names look refined and expensive; keep the logo large enough that the fine strokes survive on labels.
Use-case picks · 4 min
Free fonts for logos and brand names
By JFFF · Updated
A logo font has to say what kind of brand you are before anyone reads the name. These eight free JFFF fonts cover the usual directions, from refined and luxurious to friendly, technical and handmade. Every one is free for commercial use under the SIL Open Font License, so you can use it in a logo for a business you run or a client you work for. Each sample is set in the real font file.
Eight free fonts for logos
2. Softbloom
Cafes, bakeries and friendly kids brands
Sunny Bakery
Inflated curves and soft terminals feel warm and approachable. It holds up well on round stickers, cups and shop signs.
3. Circleblock
Studios, apps and modern tech names
Orbit Studio
Heavy geometric letters built from circles. Clean and memorable as a wordmark, and the round forms work well inside an app icon.
4. GRIDOVA
Sports teams, gyms and workwear
TEAM FORGE
Sturdy squared curves give a strong, graphic rhythm. Use it in capitals for team names, jerseys and badges.
5. Velmora
Vintage shops, bars and retro labels
Velvet & Co.
Heavy stems and flared serifs with a 1970s mood. Pair it with a plain sans serif for addresses and opening hours.
6. BLOPPA
Snack, food truck and street-food brands
SNACK BAR
Broad hand-cut letters with playful edges. Loud and fun on packaging and stickers; keep it to one or two words.
7. SILKEN
Hotels, jewellery and heritage brands
Maison 1924
Fine hairlines and sharp flared serifs. Numbers such as a founding year look elegant next to the name.
8. TWIGLET
Florists, handmade goods and nature brands
Wild Fern
Delicate hand-drawn letters like thin branches. Best for short names printed large; avoid tiny icon sizes.
1. Choose the feeling first
Write down three words for the brand, such as calm, premium and modern, then pick the font that matches them. Serifs with fine strokes feel premium; rounded shapes feel friendly; geometric shapes feel modern and technical; hand-drawn letters feel personal.
Type the real brand name in two or three candidates. Letter combinations change everything: a name full of O and C suits round fonts, while one with A, V and W can look sharp in an angular one.
VALCREST EST. 2026
2. Test it small, in one colour
A logo appears as a favicon, a profile picture and a stamp, not only as a big banner. Shrink it to 32 pixels and print it in black only. If it is still readable, it works.
Adjust the spacing between letters by hand. Display fonts are spaced for headlines, and a short logo often looks better slightly tighter or looser.
3. License and ownership
Every font here uses the SIL Open Font License 1.1: you can use it in a commercial logo, on products and in client work without paying. Keep the license file with your design files.
You cannot sell the font file itself. Turning the name into outlines for the final logo artwork is normal practice, and it makes the logo look the same everywhere.